Sears / Kmart

Illustration | Marketing Campaign | Web Design

Every year Sears / Kmart hire thousands of additional employees during the winter holiday season to manage the holiday rush. For several years they ran a "Holiday Helpers" campaign to advertise the open jobs, recruit new hires, and campaign to holiday employees from previous years. The campaign included a specialized jobs site, web advertisements, social media posts, an email campaign, and a friend referral campaign.

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