Recology

Motion Graphics | Illustration | UI/UX Design

Recology describes itself as a resource recovery program rather than a waste management company. This means diverting as much waste as possible from the landfill. The key to this is customer participation. The focus of this rebrand is on customer education and adoption, helping waste sorting become a simple, mindless task to increase participation. This is achieved through attractive mailers for the home, an informational explainer video, an app with the ability to quickly look up where an item belongs, and a game designed to help learn how to sort waste.

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