Nickelodeon is a cable network dedicated to children. The campaign seeks to engage viewers beyond the network's shows by reinforcing the brand's commitment to making learning fun through interactive games, books, and activities that can be accessed from anywhere online or using the Nick mobile app. Nick the robot becomes a child's friend and accompanies them from Saturday morning cartoons in the living room, to entertainment on the go. Children create "Nicknames" and "Secret passwords" to login and access their personal hangouts and get lost on adventures with Nick.